Keyword Research
🎯 What is keyword research?
Keyword research is the best foundation of every successful search engine optimization (SEO) and digital marketing strategy. It’s the system of identifying the words and phrases your target niche base audience uses when searching for products and services. By understanding and targeting these keywords, you can drive high-intent traffic to your website, boost visibility, and increase the ranks of your website.
When you’re launching a new website or you have to optimize an existing one, by effective keyword research ensures your content connects with your ideal audience at the right time.
🎯 Why Keyword Research Matters to Increase Google Rankings:
Here’s why keyword research should be at the core of your digital strategy.
Need to Improves Search Engine Optimization (SEO) Why Keyword Research Matters to Increase Google Rankings: Google uses keywords to determine content relevance. Targeting the right ones improves your search engine ranking positions.
Drives Qualified Traffic: By focusing on high-intent search queries, you attract users more likely to convert.
Reveals Market Trends: Keyword analysis helps you understand what your customers are searching for right now.
Boosts Content Strategy: It guides your content calendar with topics users actively seek.
Outranks Competitors: Discover keyword gaps in your competitors’ strategy and use them to your advantage.
🎯 My Keyword Research Process:
A step-by-step keyword research process from discovery to final keyword implementation on website for better Google ranking.
At Md.Matibul Islam Islam, my keyword research process is data-driven, competitor-aware, and conversion-focused. Here’s how we do it:
1. Understand Your Business Goals—
Before diving into data, we sit with you to define:
🧠Target audience and buyer personas, Core products/services, Short-term and long-term objectives
2. Brainstorm Seed Keywords—
We start with broad keywords based on your niche, brand, and target market. These “seed” terms are then expanded using various tools and techniques.
3. Use Advanced SEO Tools-
We utilize industry-leading platforms like:
🧠Google Keyword Planner, SEMRush/Ahrefs/Moz, Ubersuggest, AnswerThePublic, Google Trends
4. Analyze Search Intent—
Not all keywords are created equal. We classify keywords into four intent types:
🧠 Informational—users want answers
🧠 Navigational—users search for specific brands or sites
🧠Transactional—users want to take action
🧠 Commercial Investigation – users compare options
5. Assess Keyword Metrics-
We analyze:
🧠Search Volume, Keyword Difficulty (KD), Cost Per Click (CPC), and Click-through Rate (CTR).
6. Competitor Keyword Gap
Analysis—
We audit top competitors to:
🧠 Identify keywords they rank for
🧠 Discover missed opportunities
🧠 Understand backlink and content strategies
7. Build Keyword Clusters-
We group keywords by relevance to create content clusters that support a strong internal linking strategy. This boosts topical authority and improves rankings.
8. Final Keyword Strategy Report-
We deliver a detailed keyword roadmap, including:
🧠Primary and secondary keyword sets
🧠Long-tail keyword recommendations
🧠Content suggestions
🧠Priority and difficulty scores
🎯 Types of Keywords:
There are five types of keywords in the digital marketing area. Such as
Short-tail Keywords:
Long-tail Keywords: Highly specific and low-competition
Geo-targeted Keywords: Local terms
LSI Keywords (Latent Semantic Indexing): Related terms that support your main keyword
Branded Keywords: Your brand + product/service terms
🎯 Keyword Research for Every Business:
Whenever you start up and establish a website for any business, like an e-commerce brand or a local service provider, we tailor our keyword research to your market and industry.
Like: E-commerce Stores, SaaS and Tech, Health & Wellness, Real Estate, Education & eLearning, Local Businesses, B2B/B2C brands, etc.
🎯 You will get keyword research services:
Here’s where I show what’s included in our keyword research service.
✅ Keyword Research Report (CSV or Google Sheet)
✅ Keyword Difficulty & Opportunity Scores
✅ Search Volume & CPC Data
✅ Search Intent Classification
✅ Competitor Analysis Insights
✅ Keyword Clusters for SEO
✅ Content of Blog Topic Suggestions
✅ Bonus: FAQs & Schema Keyword Recommendations
🎯 Benefits of Keyword Research:
There are lots of benefits of keyword research in the digital marketing field. Here’s all under below:
1️⃣ Achieved Targeted Traffic
2️⃣ Increase SEO Ranking
3️⃣ Enhance User Experience
4️⃣ Enhance Conversion Rate
5️⃣ Achieved Competitive Advantage
6️⃣ Guided Content Strategy
7️⃣ Improve Paid Ads Performance
8️⃣ Build up Brand Authority
9️⃣ Support Local SEO
🔟 Save Budget and Time
